Service 03 · Ongoing care

WordPress care that’s boring — in the best way.

Your site stays updated, backed up, secure, and fast. Roving Leads handles the unsexy work so you don’t have to think about it. No surprise downtime. No “we’ll get to it next week.” No lock-in.

Ollie walking steady — ongoing reliable care
$99/moBasic care
24 hrsResponse window
DailyOffsite backups
0%Markup on hosting
What it is

What WordPress management actually covers.

Definition

WordPress management is the ongoing care of a WordPress website — updates to core, themes, and plugins; daily backups; security monitoring; uptime checks; performance tuning; and small content or design changes as they come up. It’s the unsexy work that keeps a site online, fast, and not hacked.

Most small business owners only think about their website when something breaks. By then it’s been broken for a week, Google noticed, and the fix costs more than a year of management would have.

Roving Leads handles the boring stuff. Plugin updates without breaking the site. Backups you can actually restore from. Security patches before vulnerabilities get exploited. Speed checks before your visitors leave. Small change requests handled the same week — not “we’ll get to it next month.”

If your site already runs on WordPress, Roving Leads can take it over. If you’re moving from Squarespace, Wix, or a builder you’ve outgrown, we can migrate you to WordPress and then manage it. No lock-in either way — you own the hosting account, the domain, and the site.

Who it’s for

Built for owners who want their site handled.

Good fit

Good fit

  • Small business owners with a WordPress site they don’t want to think about
  • Owners burned by “set it and forget it” agencies who actually forgot it
  • Solopreneurs who’d rather pay $99–$299/mo than learn what a PHP version is
  • Service businesses where the website matters but isn’t the business
  • Anyone whose current “manager” only responds when something is on fire
Not a fit

Not a fit

  • High-traffic e-commerce stores with full-time dev needs (we’ll refer you out)
  • Sites that need new features built monthly — that’s content management, see Service 02
  • Anyone looking for the cheapest option — $50/mo “managers” are running scripts, not paying attention

Not on WordPress? We manage Shopify, Squarespace, Webflow, and custom sites too. Same approach, same pricing.

What’s included

The unsexy work that keeps a site healthy.

Updates

Core, theme, plugin updates

Tested in staging first when the update is significant. Rolled out to production after we confirm nothing broke. Logged so you can see what changed.

Backups

Daily offsite backups

Stored separate from your hosting. Tested monthly to confirm they actually restore. If your host disappears tomorrow, your site doesn’t.

Security

Malware scanning & hardening

Active scanning, login hardening, file-integrity checks, brute-force blocking. If something gets through, we catch it and clean it.

Uptime

24/7 uptime monitoring

If your site goes down, we know within minutes — not when a customer tells you on Monday. We investigate before you’ve finished your coffee.

Performance

Speed & Core Web Vitals checks

Monthly performance review. Image optimization, caching tuned, slow plugins flagged. We tell you what’s worth fixing and what’s noise.

Support

Small change requests

Logo swaps, copy edits, new pages from your content, plugin tweaks, contact form changes. Handled within the response window — usually faster.

Reporting

Monthly status email

What we updated, what we caught, what we fixed, what we recommend. Plain English. No 40-page PDFs nobody reads.

How it works

From handoff to running smooth with Roving Leads in about a week.

01

Free 20-minute call

You tell us about your site, your hosting, and what’s gone wrong before. We ask a few questions. No pitch.

02

Site assessment (free)

We log in, run a health check, and tell you what’s actually wrong — security gaps, slow plugins, outdated core, broken backups. You get the report whether you hire us or not.

03

You approve, we onboard

Hosting access, plugin licenses inventoried, monitoring set up, daily backups configured, baseline performance recorded. Usually wrapped in 3–5 days.

04

Monthly cycle begins

Updates run on a schedule. Monitoring runs constantly. Small change requests come in by email and get handled. You get a monthly status email.

05

Cancel anytime

Month-to-month. No contracts. If you leave, you take your site, your hosting, your backups, and your domain. We hand off everything in 48 hours.

Plan tiers

Two tiers. Pick the one that fits.

Basic $99/mo

Updates & backups

Core, theme, and plugin updates. Daily offsite backups. Security monitoring. Uptime checks. Monthly status email. For owners who just want the lights to stay on.

→ set-it-and-forget-it tier
Full Management $299/mo

Everything in Basic + active support

Adds priority response on small change requests, performance optimization, light content updates (think: copy tweaks, page additions from your content, image swaps), and quarterly site reviews. For owners who’d rather email us than open WordPress.

→ most popular for service businesses
Pricing

Honest pricing — no markup on hosting.

Already on WordPress

We take over your existing site as-is. Assessment happens in week one. Cleanup is included if it’s mild. If your site needs major work first, we tell you what it’ll cost.

Migrating to WordPress

Coming from Wix, Squarespace, GoDaddy builder, or anything else? We migrate you to WordPress as a one-time setup, then manage from there. Migration scope and cost quoted separately.

Service area

WordPress management across the South Bay.

Roving Leads is based in Redondo Beach. Services available nationwide — but we’re especially easy to reach if you’re local.

FAQ

Real questions about managed WordPress.

What hosts do you work with?

Most of them. We’re partial to Cloudways, Kinsta, WP Engine, and SiteGround for small business sites. If you’re on GoDaddy, Bluehost, or HostGator, we’ll usually recommend a migration — but we can manage you there if you’d rather not move.

Do you charge a markup on hosting or plugin licenses?

No. Never have, never will. You pay vendors directly with your own credit card. Roving Leads charges for our time — that’s it.

What counts as a “small change request”?

Logo swap, copy edits, image replacements, new pages built from content you supply, plugin install/config, contact form tweaks, menu updates. Bigger things — new feature builds, major design changes, full redesigns — are scoped separately.

What if my site gets hacked?

We catch most attacks before they land. If something gets through, we restore from a clean backup, identify the vector, patch it, and harden the site. Cleanup is included in your monthly fee if you’ve been with us — no surprise “emergency” bills.

Do you build new WordPress sites?

Yes — but we usually pair it with management. Building a site for someone who’ll leave it unmaintained is a setup for failure. Talk to us if you need a build; we’ll scope it and the ongoing care together.

What if I leave?

You take everything. Hosting account is yours, domain is yours, the site is yours, the backups are yours. We hand off access within 48 hours of cancellation. No hostage situation. No “transfer fee.”

How fast do you respond to small change requests?

Same business day for Full Management, within 24 hours for Basic. We’re not a 24/7 operation — but we’re not a “we’ll get to it in two weeks” operation either.

Ollie in a play-bow pose, inviting you to chat Ready when you are

Stop thinking about your website. We’ll handle it.

Free 20-minute call. Free site assessment. Honest answer on whether Roving Leads is a fit — and what your site actually needs.