Cookie policy

The short version

Roving Leads keeps browser storage light. Our site stores a few preferences in your browser’s localStorage or sessionStorage – like whether you prefer dark mode, whether you dismissed the notice, and whether you closed a tip widget. We don’t run Google Analytics, Facebook Pixel, retargeting scripts, or third-party ad tracking. The actual cookies you may see usually come from WordPress login/admin areas, Stripe checkout, or Cal.com scheduling when you interact with those services.

What are cookies

Cookies are small text files that websites store on your device. They can be useful (remembering your preferences) or invasive (tracking you across the internet for ad targeting). We avoid the invasive kind entirely.

Related technologies include localStorage and sessionStorage – these work similarly but don’t get sent to servers with every request. We use these for harmless preferences only.

What we use

Here’s every piece of data the Roving Leads site stores on your device:

Those local entries are not used for advertising or cross-site tracking.

What we don’t use

For the avoidance of doubt, Roving Leads does not use:

• Google Analytics or Google Tag Manager
• Facebook / Meta Pixel
• LinkedIn Insight Tag
• TikTok Pixel
• Any retargeting or remarketing pixels
• Any cross-site tracking cookies
• Browser fingerprinting scripts
• Hotjar, Mouseflow, FullStory, or any session-recording tools
• HubSpot, Intercom, Drift, or any chat-widget tracking

Roving Leads believes in useful measurement, not surveillance. If we add a new marketing or analytics tool later, this policy should be updated before that tool goes live.

Our analytics approach

If analytics are enabled, our preference is a privacy-first analytics tool such as Plausible. That type of analytics should:

• Sets zero cookies
• Collects no personal data
• Does not fingerprint visitors
• Does not track visitors across sites
• Does not track visitors across devices
• Stores no data on your device whatsoever
• Is fully GDPR, CCPA, and PECR compliant without a consent banner

What privacy-first analytics should tell Roving Leads: which pages are popular, where traffic comes from at a high level, and which content is useful. It should not tell us who you are, track you after you leave, or build a profile about you.

The small notice on the site is there to be transparent about browser storage and third-party services, not because we run advertising trackers.

Third-party embeds

Cal.com (scheduling)

Our contact page embeds Cal.com for appointment booking. When you interact with the scheduler, Cal.com may set its own cookies for session management. These are:

• Necessary for the booking to function
• Set only when you actively interact with the scheduler
• Subject to Cal.com’s own privacy policy

Stripe (payments)

When you click a payment link or complete checkout, Stripe may set cookies or use similar technologies for checkout, fraud prevention, payment security, and receipts. Those interactions are subject to Stripe’s privacy policy.

Fonts

The theme is designed to use local font files where possible. If a third-party plugin or embed loads external fonts, that provider may receive standard web request information such as your IP address.

Managing your preferences

Since Roving Leads barely stores anything, there’s not much to manage. But here’s how:

• Clear localStorage: Open your browser’s developer tools -> Application tab -> Local Storage -> clear the entries for rovingleads.com
• Block all cookies: You can block cookies entirely in your browser settings. Our site will still work perfectly – nothing depends on cookies.
• Private browsing: All localStorage items are cleared when you close a private/incognito window.

You can also adjust cookie settings in most browsers: Chrome (Settings -> Privacy -> Cookies), Firefox (Settings -> Privacy -> Cookies), Safari (Preferences -> Privacy).

Questions about cookies

If you have questions about what the Roving Leads site stores on your device:

Email: help@rovingleads.com
Subject line: “Cookie Question”
Response time: Within 1 business day

Or just open DevTools and look – we have nothing to hide.